Toshiba uses Matrix's film technique "Bullet Time" in order to create a brilliant ad. The shoot was made possible via the construction of a purpose-built camera rig, weighing over half a tonne and housing 200 Toshiba Gigashot HD camcorders. Over 20 Terabytes – 20,000 Gigabytes – of video data was used, taking over 336 continuous hours to process.
Watch the making of here.
[toshiba, via gizmodo]
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